Pay-per-click advertising, or PPC, has been around for quite a long time. If you are unfamiliar with it, it is an Internet marketing model in which you, as an advertiser, have to pay a fee each time your ad receives a click.
Times have changed, however, so that those who depended on PPC alone, such as early Internet marketers and affiliate marketers, are now employing other means of marketing online. This is because relying on PPC alone is no longer as profitable; cost per click or CPC prices are a little higher, and returns are not as abundant.
Should you still use PPC advertising?
The answer is yes; you still need PPC advertising. The way you use Denver PPC, however, is what may need to change. It’s not a one-size-fits-all approach, and you can’t just launch a campaign and sit back and wait for your sales to go up considerably.
You certainly need PPC to be a part of a bigger machinery, though. This is where proper planning and budgeting come in.
What has changed?
A lot of things can change within a short span of time, especially when you’re thinking about digital marketing campaigns. For example, PPC is now a lot more capable of targeting specific demographics. When you’re doing a marketing campaign, you cannot afford not to consider which demographics to target. Otherwise, you will be wasting money on campaign segments that do not deliver any returns.
Th data analytic has also entered the picture in a big way. This is a huge reason you should still consider getting a PPC campaign package, as PPC has the power to deliver lots of data concerning your niche market.
Should you run an SEO campaign?
If PPC is paid search, search engine optimization or SEO is the organic brother. It is a much slower way of getting those clicks, as it is a combination of marketing techniques that should eventually lead to a higher ranking in Google search results. SEO is an umbrella of certain functionalities with one direction in mind: to get you closer to your online customers. PPC should fall under that umbrella if you want to have a stronger online marketing campaign.
PPC is no longer the poster boy of online marketing. It is, however, still a highly effective tool if used properly with other equally effective tools. Talk to your PPC or SEO agency about an effective campaign for your business.