Sure, your guests may be doing fine during your event but that does not necessarily mean their experience leaves a lasting impression. Organizing a successful event is one thing, but organizing a memorable one is another. Though what makes an event memorable? Is it only about uniqueness?
Here are some elements that create an event that’s hard to forget:
Perhaps, one of the major factors that make an event memorable happens not during the event itself, but before. The buzz generated around your event even before it happens goes a long way in making it remarkable.
If you are hosting an LGBTQ+ event in the east coast for example, you may have invited the most popular queer performers and secured one of the best event spaces in NYC. But you did not put much effort into the promotion because your target guests belong to a niche group anyway.
Even though the event is for a specific audience, they may not find it worthy to be in they “must attend” list if you are not boosting your promotions. Be creative in your marketing and make sure it reaches the target audience. Utilize the internet and social media to engage your attendees. Also, remember to establish all the other details about your event before hyping it up so you can market it more efficiently.
Having the best help
First impressions are important for events as well. Guests should receive warm greetings from your staff welcoming them to the event. Ideally, there should be one person to greet 100 guests. This is not just meant to make your guests feel welcome, but it also does a lot to make them feel comfortable during the event. You might have to consider your team’s outfit too, since staff members should be identifiable by their clothing while also matching the theme of the event.
Hosts are also essential to your event as the bulk of guests engagement falls into their hands. The event host should be able to manage your event according to the theme, purpose and audience. Much of the event experience relies on the host, so make sure that you choose someone capable to entertain the crowd.
Engage the senses
Colors, lighting and music are essential in setting the mood for your event. Usually, the appropriate choices for these depend mainly on the event’s theme.
Colors, for one, can communicate symbolic meanings which affects the overall mood. For example, red is good for a party since it is commonly associated with excitement and energy, and green is a must for events about the environment because it can stand for nature and relaxation.
Lighting and music could both affect the emotions of your guests too. Bright lights may enhance people’s emotional reactions to various stimuli and proper lighting can help people take better photos to share on social media (which is very useful for marketing). Meanwhile, a great selection of music can help in reinforcing the theme of your event and keeping the guests engaged.
Remember that the guests are central to your event, so making them feel that the event is all about them is key to making sure that they have a memorable experience.