The trend of video-based learning is quickly gaining momentum nowadays as it allows students to interact with the course at hand. Millennials, most specifically, make up for 92% of the digital video viewing audience. The visual and auditory nature of this teaching method helps learners to easily understand how something works or happens, which may otherwise be too difficult to teach and learn when using traditional methods. Popular samples of video-based training include safety training courses and product demonstration courses.

Safety Training Courses

Safety courses, such as fire safety training courses, teach students how to respond or handle a fire situation effectively. Videos of capturing real-life fire accidents and showing how firemen put out a fire can increase student engagement and result in better memory recall. A study showed that students are likely to remember only 10% of textual content, 65% of visual content, but 95% of audio-visual content.

Another subject where video-based learning can be effective would be on safe driving. A 2015 study concludes that 93% of teachers believe that educational videos improve learning experience. If that’s the case, using video may perhaps be an effective tool to hammer home the truth that DUI can result in pain, suffering, and even death. 

Product Demonstration Courses

Businesses have been producing product demonstration videos for ages. Everyone knows them as advertisements. Video advertisements are an excellent way to showcase the key features of a product and their benefits in a comprehensive way that can be referenced over and over. Many companies opt for this type of training due to their online nature that allows them to be shared across the world at any time of the day. This means that these videos can actually reach a broader audience rather than if they are to choose the traditional marketing method of showcasing their products. Aside from the ones stated above, there are other benefits for including video-based learning in training strategies.

It’s a Cost-effective Training Approach

Nowadays, teachers can employ engaging content and create an interactive video-based course that can be easily accessed anytime anywhere. There is no need to gather everyone in a venue, like a traditional classroom setting, to conduct training. Students can opt not only to learn these courses anywhere, but they can also learn at their own pace. This can save a lot of money on account of transport and accommodation for the students and facilitators alike.

Woman e-learning on tablet

It’s Accessible on Multiple Devices

On the account that they can be accessed anywhere, training videos can be deployed across a plethora of platforms and devices. That’s a great advantage. Not all learners prefer the old method of push learning through a traditional classroom. According to studies, millennials expect and believe in personalized training. This is a learning method that adjusts to their ever-changing needs and allows them to access training when they need it and where they need it.

While video-based learning may not be a new phenomenon, studies have shown that the use of video allows more efficient processing. Therefore, video-based learning has replaced endless parades of textbooks and PowerPoint slides in many education settings.

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