Advertising on the internet, such as running a pay-per-click (PPC) ad, is one of the best promotional strategies for your dental practice. You’ll have a broad reach while targeting a specific place within your area, allowing you to have excellent control over how much traffic you gain.
Constructing the right copy for your PPC ad is crucial to your marketing campaign. If you want to consult a professional to make sure you get it right the first time, some companies assist dentists in growing their practice and getting new clients. To get you started before you consult them, here are things you have to avoid for your PPC campaign:
Defeating Generic Headlines
There are keywords that you obviously have to include in your ad, such as ‘dentist,’ ‘teeth,’ and ‘dental.’ The problem is every other dentist in your area is also doing the same thing. Dominate Dental recommends finding a way to make your headlines distinct enough that not everyone else is using them, but still broad enough that your target audience can find you.
Avoiding Negative Keywords
Finding the right keywords that best match your services is not the only thing you have to keep in mind. There are negative words that you do not want to associate with your business. For instance, you might not offer oral surgery, but you can select ‘oral’ as an active keyword, so you still show up for it and not for ‘surgery,’ which is a negative word.
Thinking Twice on the Phrasing
Phrasing is vital in a successful ad because the way you say it has more impact than what you are saying. The wording you use carries different emotional connotations that may provide many emotional and intellectual responses. Before you put up an ad, consider how the phrasing will affect the viewers.
PPC advertising is one way to get ahead of your competitors, but make sure you execute it well to get the most out of your investment.