New brands are constantly emerging. Now, new businesses are mostly millennial-owned brands with well-curated branding and sustainable business features. These brands have a noticeable social media presence and packaging that fits the millennial aesthetics. They are the ones on Instagram with a cult following and products that are on everyone’s must-have list.
Since these brands are owned by Millennials, the social and environmental issues being advocated are given as much focus as the products themselves during marketing promotions. You can say, their advocacies are the selling point, too.
Because Millennials are familiar with trends, even the marketing kind, traditional companies are rebranding and creating new business models based on the Millennial-led companies. They create new trends based on the previous one. For instance, the demand for cosmetics and skincare gave birth to brands focusing on cosmetics that serve as skincare. They can speak the language of the consumers because they belong to the same category as the biggest target market.
Most, if not all, of the company’s employees are also from the Millennial generation. There is no generational gap that must be addressed, thus conflicts are close to none.
Recently, Kansas City was named as one of the most Millennial-friendly cities in terms of work and rent. It also ranked number one on the top cities for Millennial entrepreneurs.
The vibe in the work place is also different from the traditional ones. Since an office is the physical manifestation of the company’s core values, the office design is trendy, the set-up is liberating, the management is sustainable. These Millennial-owned offices are fun without disregarding the needs of a traditional workplace: office cleaning services, security detail, and facility maintenance.
Regardless of the difference in design, Millennial-owned offices retain the productivity-inducing atmosphere. Still, the company culture is more flexible than the traditional corporate setting. Employees can choose to work from home for certain number of days. They also tend to follow a flexible work schedule, which means they can come to the office whenever, as long as they fulfill the 8-hour work period.
These companies carry out projects that keep the workplace sustainable. For example, the office café serving an all-vegetarian menu one day per week. Some even have a cookout where the menu is centered on greens, cooked using techniques from different countries– a good way to recognize the diversity in the office. Many workplaces are doing this because its an effective way of introducing and experiencing healthy eating. Employees can see that eating sustainably is possible and easy.
Other offices show their sustainable background by decorating the workplace using vintage furniture and investing in indoor plants. These offices choose suppliers which offer eco-friendly materials– from office supplies to toiletries. Choosing locally-made, recyclable, and non-toxic products are choosing to be an ally of the world when it comes to its protection.
Remember this: Your office is part of your portfolio. It is the place where you meet possible clients, employees, and customers. Implementing small projects can leave an impact on the world. Eventually. Furthermore, it’s a means to take care of your employees by giving them space where they can work comfortably and efficiently.
Start treating your office as an extension of your brand, because it is.