Apart from symbolizing what your business is all about, your company logo can also strengthen your brand’s impression on the consumer’s mind. Whether you’re creating a new logo or redesigning your existing one, here are some questions you might want to think about:
Does the design convey credibility and professionalism?
Your logo’s design is more than a fancy artwork you can use to impress people. Think of it as a tool that you need to create a professional image while gaining consumer trust. One of the easiest ways to convey professionalism in logo design is to choose the right colours. Learn about the connotations of colours, so you can choose the best one for your logo.
Does it reflect the identity that you want for your brand?
Since your logo is the visual representation of your business, think about the professional identity that you want to create. Do you want to appeal to business professionals, or do you want to convey a more youthful persona? Determine the right identity for your brand and incorporate it into the logo design.
Does it create instant recall?
A simple logo design can help your brand generate immediate recognition. If you will just take the time to do some research, you’ll find that most recognizable logos are those with minimalist designs.
Is it scalable?
Keep in mind that you may eventually use your logo for different promotional materials, such as posters and billboards, as well as for various printing techniques, like screen printing solutions for T-shirts and banners. Be sure that the design would look great regardless of the material the logo is printed on.
Whatever you do, remember that your logo represents your business. So apart from making it look good in all of your advertising materials, it should also reflect your company’s professional image and credibility.