For veterinarians, word-of-mouth promotions and referrals are more effective compared to other media. The clientele cares more about goodwill and experience, only considering price and convenience second. For this reason, you want clients to keep coming back and at the same time, refer your business to other fellow pet lovers. What strategies can you employ to encourage word-of-mouth promotions? Here are the best methods that can help get your name out there.
While this may seem like obvious advice, nothing beats traditional responsiveness. Once you get an inquiry or a message, make sure to get back to them right away. Make yourself available to your clients either by phone or e-mail. If you have a social media page, make it a point to keep it interactive. This helps them feel that the welfare of their pets is still your top priority.
Providing Platforms for Communication
Back in the day, veterinarians tie up with media advertisements. However, ads are usually frowned upon as these give the impression of veterinary practice as another commercial business venture. This is why word-of-mouth is still the preferred marketing strategy. Today, there are many different platforms to spread your message. Pet owners often search online first before they ask for referrals from their friends and family. For example, Positive Impressions LLC creates social media pages from which they offer custom promotional products for veterinarians. Posting photos and videos also work.
Rewarding Feedback and Testimonials
It pays to reward feedback and testimonials. It shows that you acknowledge your customer’s word and that you reward loyalty. You can even go non-traditional, such as photo contests with short anecdotes documenting their experience. These will be a good read for potential clients and help you gain the trust of the community.
Communicate, encourage feedback, and reward testimonials. These are some of the best methods to apply word-of-mouth marketing in the veterinary field.