The General Data Protection Regulation (GDPR) is milestone legislation passed by the European Union to ensure data privacy within the EU. It sets a guideline for how companies should handle sensitive personal data so as not to compromise the privacy of their clients. Since it has come to pass, companies that operate in the EU have been spending enormous amounts of resources trying to decipher how best to comply with the new regulations. As being in violation of these regulations can incur tens of thousands in fines for companies, especially with the uncertainties surrounding Brexit, companies based in London are hiring media law firms to understand compliance processes with GDPR better. Here is what your company needs to make sure of not to be in violation of GDPR:
Make sure that you have someone to oversee data collection procedures
GDPR applies to both data collection and protection, as well as use and handling. The company should hire specialists to work with data collection and marketing procedures. This contact or consultant should work with the marketing team to make sure that all data handling and collection procedures are compliant with GDPR. Part of this work involves reviewing all personal information after notifying the owners.
Take consent at each step
There should be multiple consent processes in place to get consent for continuing to use their data in the future. Make sure that all sources of data collection, such as websites, hard copies of information collected, forms, and photographs, all come with a prior notice and consent form. If your company has partner organizations, they need to be informed of the compliance steps as well as you can be held accountable for their partners.
Coordinate with all your departments
It is not enough for only your marketing team to be aware of the data handling and compliance procedures. Make sure that all departments in your organization are aware of how important it is to comply so that they do not unwittingly end up collecting personal data through events or surveys. A breach will cost your whole company, so it is best to prepare guidelines for company-wide distribution. You can also make employees go through an online course of GDPR compliance as part of their on boarding process.
Make sure that all consent forms are direct and clear
When seeking permission for data collection, it is of utmost importance that you leave no room for confusion. The consent forms need to be as clearly worded as possible, and your intentions for the data should be stated. Options should be given for people to opt out of providing their personal data. Any checkboxes that they will have to click should say in clear terms which permissions they are providing.
GDPR is a complicated legislation. To know exactly what your company has to do to avoid being in the red, make sure to go through all relevant government websites. With the right planning, you can use this regulation to be a more trustworthy company for your clients.