Marketing can take many shapes and forms, and some can be more effective than others. Ultimately, the goal of these campaigns is to get the brand name out there. Whether you’re looking to set up a restaurant in Tunbridge Wells or a seasoned restaurant owner looking to improve things, here are some marketing strategies to consider:
Identify Your Target Market
You might think that everyone is in your target market. But several factors, such as the kind of food that you serve and how much your average serving costs, will determine who will actually want to try out your restaurant and perhaps even become your restaurant patrons. For example, if you do not have vegetarian options on your menu, your restaurant will not attract vegetarians. Or if your food is expensive, you generally are not targeting people on low incomes.
Social Media Marketing
According to a survey, most UK restaurants spend less than 10% of their time on advertising, and 80% of these restaurants admit that they should be doing more marketing for their business. Social media is now a substantial part of any successful marketing or customer engagement strategy. It is cost-effective, generates more traffic, has a greater reach to different markets, and can actually improve brand loyalty as evidenced by studies. Customers are 62% more loyal to brands that engage with them directly on social media.
The proportion of the impact of social networking cannot be stressed enough, with more and more aspects of life going digital these days. In fact, 43.5% of millennials say that they use social media platforms to spread the word on brands.
List Your Business in Review Websites
A number of websites encourage authentic reviews from consumers. Potential customers will most likely seek an independent, real-time opinion from other consumers before trying out a new brand. Only 1% of millennials nowadays pay attention to ads—what a company has to say about itself and its products—but would rather seek opinion from blogs and reviews with recommendations from peers and other customers.
While some reviews might make you want to bury your head in the sand, it is best to take ownership of any discussion (positive or negative). Just like on social media, engage with and respond to your customers. Utilize these review websites to further get your brand name out there by putting in all your restaurant information—your location, phone number, business hours, website, etc.
Create Loyalty Programs for Repeat Customers
Popular food chains such as Starbucks are earning millions from customers dedicated to using their loyalty schemes. Studies have also shown that existing customers spend 67% more than new customers. This shows that investing in brand loyalty really pays off.
You can also take a look at this same strategy to engage customers, market your brand, and, at the same time, increase your sales through repeat business. You can do these programs with membership cards or through digital apps. Keep your schemes simple. Make sure that your staff is fully aware of the mechanics to better promote them, and use social networking.
A combination of these strategies is the key to reaching a wider range of potential customers, increasing your consumer base, and securing brand loyalty.