Investing in professional photography is one of the best ways to get exposure for your hospitality brand. Great photography can effectively capture the spirit and essence of your hotel, and when your audience sees it, it will sell you in the best way.
There is a trick of course to getting a competent hotel photography here in Colorado, and you have here three of the key things to look for.
Hotel photography is a whole branch of photography with its own skill sets. Not just any photographer can do it, and you certainly do not want to bank on someone who will do a slipshod job.
The first key to getting the most from your investment is to make sure that the photographer you hire has a lot of experience with this specific type of photography. Ask to check their portfolio and see if it is exactly what you are looking for.
While you are looking at your prospective photographer’s folio, make sure to check for something that cannot really be won from experience: creativity. There is not one definition of what is creative, and what you should be looking for is a style that appeals most to your tastes and sense of design.
This will go a long way in determining whether you and the one doing your hotel photography in Colorado are a great match.
Lastly, inquire about what exactly you are getting for your money. First, determine where you are using those photographs. Is it for a website or your social media page? Flyers? Next, determine how many you will need. Last, figure out which areas you want prioritized.
When you manage to get all of these together, you can determine whether the package you are being offered covers these needs effectively.
Investing in great hotel photography is an investment in the future of your brand. Get the photographer that delivers on all these three, and you will have gotten your money’s worth.